The golf marketing industry is a vital component of the global golf industry and a significant source of employment.

Golf marketers may work or consult on behalf of golf clubs, resorts and driving ranges, especially in areas like website design, search engine optimisation (SEO), lead generation, PR, email and social media marketing.

Typically, this work is aimed at membership recruitment and retention, promoting golf home sales, and increasing visitor revenue.

They may also be employed directly by golf companies, generally for the purpose of promoting product sales and brand awareness through activities such as sponsorship, player endorsement and print, TV and online advertising.